I think that's been one of my most favourite things about being a makeup artist. The pictures that I've been a part of making have turned out amazing!
The model had some damaged hair unfortunately, so it made it a bit harder to do anything with a heat appliance. In the end, we decided that she could do a strong look, so I went and teased out her hair. She ended up looking like she stuck her finger in a light socket. But it worked! I used strong shapes and colours on her eyes as well. She had clothing that made her look very rock chic. As well, the photographer used harsh lighting to achieve this effect.
Isn't it great when a single idea can blossom into this?